Branding and identity design are the first steps of creating a business. You have the products and services you want to offer, but have you taken time to think about what your company’s story is? Creating a branding and identity plan helps define your business and give it the roots it needs to flourish.
Once we’ve helped you developed your brand strategy and you’ve approved this direction, our designers will move into interpreting your brand characteristics in a more visual way. A standard package includes:
Logo Design: We’ll develop several logo versions to allow you to use it in a variety of marketing material – website, letterhead, business cards, online ads, etc… – we’ll provide these logo versions to you in vector format, meaning they’ll look great at any size
Tagline Development: a tagline helps to promote your business’ value and enhance its image – it should re ect your core values and communicate your vision
Colors & Fonts: choosing a color scheme and fonts for your brand identity create an impact on a psychological level (there is a psychology of color and fonts…believe it or not…) – colors and fonts not only help to make your brand image recognizable but also can create a sense of trust, excitement, friendliness – essentially, whatever emotions you want your business to be associated with
Style Guide: this is one of the most essential documents any business can have, yet many don’t have one – the style guide helps to ensure brand consistency and a uni ed marketing message throughout all the collateral you produce; from website, business cards, letterhead, postcards, brochures, billboards, online ads, email campaigns…whatever contact you have with your customers, your brand should communicated properly and consistently
Brand Guidelines: Once these steps are complete and you have signed off your approval on the logo and identity, we’ll develop brand guidelines for you – in the form of a style guide. This is your handbook for how to properly express your brand: where and how to use the logo(s), colors, fonts and just as importantly, how not to use them, in order to consistently communicate your message and brand identity.
When we’ve completed the branding process, your business will be ready to launch its new brand to the world. A consistent look and feel for all of your marketing material will help you maintain your brand, communicate your message, and attract new clients.